Episode 217: When Farmer Margins Erode, Loyalty Erodes
The Scoop Podcast · Farm Journal
January 8, 202623m 39s
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Show Notes
Anna Cardoze, vice president of strategic accounts at Growers, shares how ag retailers’ approach to growing customer loyalty has changed alongside the technology available to make the programs perform. She also gives insights on how every ag retail business is nuanced and which may have low hanging fruit to build their businesses bigger with customers.
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