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Q&A | How Do You Solve for a Siloed Marketing and Sales?
Season 2 · Episode 17

Q&A | How Do You Solve for a Siloed Marketing and Sales?

The Science of Scaling · HubSpot Media

August 29, 202412m 55sbonus

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Show Notes

Are marketers just doing a bunch of arts & crafts? Are salespeople spoiled brats? I don't want to offend anyone, but I think most folks would chuckle at this: Sales and marketing leaders don't naturally get along.


So what's the solve for a siloed marketing and sales?


Let's talk through some key steps towards holding everyone accountable to meeting our revenue goals:


  1. Team communication responsibilities
  2. Identify how much pipeline and revenue comes from Marketing
  3. Defining a Marketing Qualified Lead (MQL)
  4. Sales has tof ollow up quickly with a high degree of personalization
  5. Establish an Service Level Agreement (SLA)


Grab the 3 Steps to a Perfect Pitch guide here https://clickhubspot.com/pitch

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