Season 1 · Episode 7
How to Take Your Sales Playbook Upstream w/ Kevin Egan (Head of Global Enterprise Sales, Atlassian)
The Science of Scaling · HubSpot Media
August 2, 202332m 47s
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Once you hit a certain revenue line, going upstream presents an enormous opportunity for your business.
Host Mark Roberge is joined by Kevin Egan (Head of Global Enterprise Sales, Atlassian) to discuss the stories behind the legendary companies he’s helped scale with actionable insight. In this episode learn more about:
- The importance of putting the seller in the shoes of the buyer
- Difference between a great mid-market salesperson vs. great strategic account executive
- Account based marketing for your motion process for enterprise selling
- How to know when it’s the right time to go upstream?
- Why you probably need a renaissance rep
The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.