How to Align Your Sales and Marketing w/ Mike Weir (CRO, G2)
The Science of Scaling · HubSpot Media
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Show Notes
After a decade spent in marketing, Mike Weir now runs the G2 sales teams. And he has his time spent as a CMO to thank for all his CRO success.
Host Mark Roberge is joined by Mike Weir (CRO, G2) to discuss how Mike went from being a marketer to a full-fledged sales leader and what we can all learn from him. In this episode learn more about:
- The biggest impact on sales and marketing alignment in the go-to-market motion
- The importance of measuring the efficiency of different channels
- How to be more specific and de-risk the ideal customer profile
- Investing in your team to reach their full potential
- How to hire strategic sales leaders
The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.