How to Add a Sales Org to Your PLG Company w/ Dino DiMarino (CRO, Snyk)
The Science of Scaling · HubSpot Media
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Show Notes
Layering a sales organization onto your PLG is critical to your success. It’s a totally different motion from sales-led growth. And yes, you need to align your organizations differently to get it right.
Host Mark Roberge is joined by Dino DiMartino (CRO, Snyk) to discuss what product-led growth tactics helped Snyk scale to a billion dollar valued company.
In this episode learn more about:
- When product led growth is applicable to a startup
- Best practices for adding sales to a PLG company
- How freemium intersects with PLG
- How to specialize outbound salespeople
- The three acts of acquiring customers
The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.