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TSL S3E5 - "What is Technical Sales" - Justin Burger, Spraying Systems
Season 3 · Episode 5

TSL S3E5 - "What is Technical Sales" - Justin Burger, Spraying Systems

Justin Burger joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Spraying Systems. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

The Sales Lab · Justin Burger, Willy Bolander

January 22, 202547m 50s

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Show Notes

Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list

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Topics

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