TSL S3E24 - "What is Technical Sales" - Michael Payne, Winston Watercooler
Michael Payne joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Winston Watercooler. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!
The Sales Lab · Michael Payne, Willy Bolander
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Show Notes
Check out the TIES Sales Showdown at www.tx.ag/TIES
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