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TSL S3E2 - "What is Technical Sales" - Chad Murff, Eaton
Season 3 · Episode 2

TSL S3E2 - "What is Technical Sales" - Chad Murff, Eaton

Chad Murff joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Eaton. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

The Sales Lab · Chad Murff, Willy Bolander

January 13, 202541m 15s

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Show Notes

Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list

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Topics

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