TSL S3E16 - "What is Technical Sales" - David Sterne, Acme Brick
David Sterne joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Acme Brick. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!
The Sales Lab · David Sterne, Willy Bolander
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Show Notes
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