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TSL S3E11 - "What is Technical Sales" - Larry Hudson, Free Agent
Season 3 · Episode 11

TSL S3E11 - "What is Technical Sales" - Larry Hudson, Free Agent

Larry Hudson joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his experience at a few different companies over the years - including Siemens, AVEVA, Senscient, and Eisenmann Corporation. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

The Sales Lab · Larry Hudson, Willy Bolander

April 23, 20251h 1m

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Show Notes

Check out the TIES Sales Showdown at www.tx.ag/TIES

Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list

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Topics

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