TSL S2E9 - "Scared So What" - Grant Van Ulbrich, Royal Caribbean (3/3)
Grant Van Ulbrich, Director of Global Sales Transformation at Royal Caribbean, concludes his discussion with Dr. Willy Bolander in The Sales Lab. We discuss sales as a process of facilitating others' understanding, allowing yourself to learn something new, dealing with resistance to change, metathesiophobia (another big word?!), and the physiological pain of change. Grant also leaves us with some book recommendations. Part 3 of 3.
The Sales Lab · Willy Bolander, Grant Van Ulbrich
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Show Notes
Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list
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