TSL S2E7 - "Sales Transformation Leadership" - Grant Van Ulbrich, Royal Caribbean (1/3)
Grant Van Ulbrich, Director of Global Sales Transformation at Royal Caribbean, joins Dr. Willy Bolander in The Sales Lab. We discuss Grant's journey from frontline sales to global sales leadership, the first step in leading transformation (hint: it's not "take action!"), the role of education in his career trajectory, how traditional change models fail to take the individual employee into account, and how his model of personal change (detailed in his new book, linked on our website) fixes this omission! Part 1 of 3.
The Sales Lab · Grant Van Ulbrich, Willy Bolander
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Show Notes
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