TSL S2E24 - "Sales is Marketing With More Intimacy" - Mathew Isaac, Seattle University (3/3)
Dr. Mathew Isaac, Professor at Seattle University and former ZS Consultant, concludes his conversation with Dr. Willy Bolander in The Sales Lab. In this part of the discussion Mathew describes his journey from biology major to consultant (with ZS Associates and Bain) to professor and explains the lessons he's learned in each of these roles. He goes on to argue that sales is (or should be) a major engine for value creation for organizations because it is marketing but with greater customer intimacy. In closing, Mathew provides us with some recommendations for books every sales leader should have on their shelf. Part 3 of 3.
The Sales Lab · Willy Bolander, Ph.D., Mathew Isaac
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Show Notes
Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list
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