TSL S2E22 - "Sales Psychology" - Mathew Isaac, Seattle University (1/3)
Dr. Mathew Isaac, Professor at Seattle University and former ZS Consultant, joins Dr. Willy Bolander in The Sales Lab to discuss the role of psychology in selling and sales management. Specifically, topics like customer judgement, decision making, and cognitive biases are explored in relation to selling, while topics like motivation, perception, and framing are explored in relation to managing and compensating salespeople. In short, we get deep into the science of sales! Won't you come join us? Part 1 of 3.
The Sales Lab · Mathew Isaac, Willy Bolander, Ph.D.
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list
To listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.
Connect with us on Facebook at https://www.facebook.com/saleslabpodcast
Connect with us on Linkedin at https://www.linkedin.com/company/thesaleslab
Subscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q