TSL S2E11 - "Modular Adaptation" - Ryan Pereus, Super Human Prospecting (2/3)
Ryan Pereus, CEO and Founder of Super Human Prospecting, continues his discussion with Dr. Willy Bolander in The Sales Lab. We go deeper into the nuance of successful cold calling, discussing the difference between adaptation and inconsistency, how different markets require different "scripts," how he doesn't really use "a" script and instead adaptively applies a variety of scripts to suit each selling situation (i.e., "modular adaptation"), and the role of authenticity in building trust during a cold call. Ryan also offers some straightforward tips for new cold callers. Part 2 of 3.
The Sales Lab · Ryan Pereus, Willy Bolander
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Show Notes
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