TSL S1E20 - "Multiple Routes to Persuasion" - Steve Awtrey & Elli St. George, Nova Consulting (1/3)
Steve Awtrey and Elli St. George of the Nova Consulting Group, join Dr. Willy Bolander in The Sales Lab to discuss the importance of taking a systematic, scientific perspective on managing the sales force. Specific topics include positive psychology (what does HERO mean anyway?), realistic optimism, rational vs. emotional decisions, how people reveal information in layers, multiple routes to persuasion, peripheral and central information processing, and being present in the moment. Part 1 of 3.
The Sales Lab · Willy Bolander, Elli St. George, Steve Awtrey
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Show Notes
This episode is sponsored by the 2021 National Collegiate Sales Competition - a virtual role play competition and sales recruiting event happening March 5-8, 2021. If you’re a company looking to hire top sales talent, you need to be involved in this. Visit www.ncsc-ksu.org for more information on how you can get involved. You’re competitors might be there, so why not you?
Curious about the Sales Enablement Conference Willy mentions in his intro? Visit: https://www.xing-events.com/SalesConference2021.html
Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-list
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