Ep 144: Don't be interesting - be useful, instead
The Sales for Nice People Podcast
March 17, 20252m 31s
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Show Notes
All those positioning statements, and all the proof and accreditation and what have you...
Who cares?
Your buyer certainly doesn't. Because people don't buy things that are interesting, they buy things that are useful and helpful.
So, you know, forget about trying to look interesting. Be helpful, instead.
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Topics
ethical sellingsalesgrowth