
Ep 123: Mini-training "The Empathy Edge" pt 2 - The big frustration
The Sales for Nice People Podcast
January 31, 20252m 49s
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Show Notes
If your buyer isn't truly fed up with the problem they have, they're not very likely to buy your solution. So, ask them about their big frustration, ask them what "Enough!" looks like.
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Topics
ethical sellingsalesgrowth