Ep 122: Mini-training "The Empathy edge" Pt 1: Three fears
The Sales for Nice People Podcast
January 29, 20252m 47s
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Show Notes
The features, the outcomes, the benefits: yes, sure. But what about the your buyers worries and fears and concerns? Doesn't it just suck, when they show up at the end as objections, and then they scupper the sale?
Yes, that sucks. Which is why asking about their fears brings out objections early on, and then you get to deal with them as you go along.
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Topics
ethical sellingsalesgrowth