TSE 758: The Rationally Irrational Consumer
The Sales Evangelist · Donald C. Kelly
January 31, 201829m 36s
Audio is streamed directly from the publisher (pscrb.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Sometimes, we don’t think and we just do things. Irrational? Hmmm… yes. But it’s somewhat rational. So how do you exactly deal with a rationally irrational consumer? Today’s guest is Steve McKee. He is the president of Wallwork and Company. He is also the author of the book When Growth Stalls and Power Branding. […]
The post TSE 758: The Rationally Irrational Consumer appeared first on The Sales Evangelist.