Sean Trevaskis & Enver Sorkun's Road to Raising Pre-Seed Capital
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Show Notes
Welcome to The SaaS CFO Podcast! In this episode, we are excited to feature Sean Trevaskis and Enver Sorkun, the co-founders of Growdash, a company specializing in analytics and business intelligence solutions for restaurants.
Host Ben dives into an in-depth conversation with Sean and Enver to learn about their backgrounds, the products and services Growdash offers, their ideal customer profile, geographic focus, team size, fundraising journey, key metrics, and plans for the future.
Join us as we explore the inspiring journey of Growdash and gain valuable insights into the world of SaaS startups in this engaging and informative episode.
Show Notes:
03:12 Grow Dash is a platform for restaurant analytics and business intelligence, helping restaurants use advertising tools to develop growth strategies. They collect data, generate insights, and provide recommendations to optimize marketing campaigns.
09:17 The company initially bootstrapped its product, then focused on building traction. They balanced product development and sales hiring to manage cash effectively. Also, the company found ways to scale talent by managing tech internally and outsourcing where possible.
11:53 Advanced cold calling with tools like rocket reach and CRM to generate outbound and inbound opportunities.
13:52 Discovered product market fit through Excel tool, achieved high advertising return, now expanding product roadmap.
18:03 Persistence pays off in building relationships and sales.
21:33 Preparing for seed round, launching in Saudi Arabia, finalizing next year's strategy, targeting Europe and Southeast Asia for expansion.
Links:
SaaS Fundraising Stories: https://www.thesaasnews.com/news/growdash-closes-750-000-in-pre-seed-round
Sean’s LinkedIn: https://www.linkedin.com/in/sean-trevaskis/
Enver’s LinkedIn: https://www.linkedin.com/in/emsorkun/?originalSubdomain=ae
Growdash’s LinkedIn: https://www.linkedin.com/company/growdash/
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