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Show Notes
Duel, a London, UK-based leading brand advocacy platform used by companies including ASOS, Dove, and Charlotte Tilbury, secured a $3 million (£2.5m) seed funding round led by SuperSeed.
The investment will enable Duel to continue its 13 percent monthly growth rate in 2022 and better serve its expanding global client base. I spoke with Paul Archer, CEO and Founder of Duel.
Paul’s tech experience dates back to when he wrote first video game at age 12. He founded Duel to turn word-of-mouth brand referrals into a scalable go-to-market motion.
- Founder 2016
- Raised $3M
- Based in London
- 30 staff and growing
- Took 5 years to find product market fit
- Paul discloses his ARR number
- Do reference calls on potential investors
Paul's LinkedIn: https://www.linkedin.com/in/paulkarcher/
Duel's Fundraising Story: https://www.thesaasnews.com/news/duel-raises-3-million-in-seed-round