Episode 40
40: Rum Myths, Misconceptions, and Marketing-Speak - Volume 1
We kick off a conversation on the myths, misconceptions, and “marketing-speak” that create confusion in the rum category.
The Rumcast · The Rumcast
November 14, 202156m 9s
Show Notes
In this episode, we begin a conversation on the myths, misconceptions, and “marketing-speak” that create confusion in the rum category. From the all-too-common “rum is sweet” to eyebrow-raising marketing claims, we bounce around a variety of the stuff we’ve heard a lot lately and discuss what fuels it.