May 20: Nooshin Warren, Marketing Professor University of Arizona. Politics in Advertising
The Roy Green Show · Global News / Curiouscast
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Show Notes
What is it with companies becoming more political in their marketing? Bud Light got dragged through the mud not too long ago for featuring a transgender personality, now Miller Lite has seen calls for boycott over their ‘woke’ advert with comedian Ilana Glazer. Is this companies keeping up with current events? What are the risks for doing so?
Guest: Nooshin Warren, a marketing professor at the University of Arizona Eller College of Management, who specializes in the use of political messaging.
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