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What’s the difference between intent and B2B engagement marketing data?
Episode 142

What’s the difference between intent and B2B engagement marketing data?

The Revenue Marketing Report

June 5, 202412m 7s

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Show Notes

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.

 

Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/