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The Growing Divide Between CMO & CEO in the B2B Landscape
Episode 116

The Growing Divide Between CMO & CEO in the B2B Landscape

The Revenue Marketing Report

February 28, 202413m 51s

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Show Notes

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his view on why CEOs don’t see eye-to-eye with their CMO and what’s he’s done to bridge that gap.

 

Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/

 

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