How to Clear Out Dead Stock While Protecting Your Brand
The Resilient Retail Game Plan · Resilient Retail Club's Catherine Erdly
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Show Notes
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Do you have more stock than you’d like but worry that discounting might harm your brand? If so, you’re in the right place. Today, we’re diving into one of my favourite topics: stock management. If you’re sitting on extra inventory, now is the perfect time to take action. January sales are a long-standing tradition—customers expect them. So, if you’re feeling hesitant about running discounts, rest assured that this is the prime time to clear excess dead stock without compromising your brand. In this episode, I’ll share seven practical tips to help you maximise your January sale and make smart, strategic moves for your business. [02:35] Why this is the perfect time to clear out stock
[03:25] Review your five buckets of stock
[06:54] How to elevate your sales messaging
[08:01] Set your sales cadence
[12:18] Make your sale easy to understand
[13:48] Give your VIPs early acess
[14:20] Highlight the ethical urgency to shop