50 | PR, Press And Product Placement With Rosie Davies-Smith
The Resilient Retail Game Plan · Resilient Retail Club's Catherine Erdly
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Show Notes
You may remember that the power of PR played a large part in the results of my recent product business survey, and with Christmas, technically, on the way, getting into gift guides and being found in features could make a big difference to your sales come the festive season. Approaching press outlets, however, can be a bit intimidating, so, as part of this series of episodes focusing on getting set for Christmas, I spoke to PR Dispatch founder, Rosie Davies-Smith to discuss how to plan out pitching your products. Founded in 2017, PR Dispatch puts the power in the hands of brands and gives product-based businesses everything they need to pitch their products to the UK press.
In today’s episode we talk about gift-focused features, creating trust and credibility with your customers, why PR isn’t strictly about sales and why as long as you’re organised - you’ll be fine!
Get in touch with Rosie about working together at https://prdispatch.com/ and you can follow and connect with her at:
https://twitter.com/PRdispatch https://www.instagram.com/prdispatch/ https://www.facebook.com/PRdispatch/
Further Resources: