144 | Making The Most Of Father’s Day In Your Business

With Easter not long behind us, the next big calendar event on the horizon is Father’s Day. Whilst the dad-centric holiday sees lower spending on average than Mother's Day, it’s still a major event in hospitality and retail. Now, some of you may be looking at your range of products and thinking where does my business fit into Fathers Day? It’s true that not every small product business will be suited to catering for gifts for dads, that's why I want to spend today's episode of The Resilient Retail Game Plan breaking down the sort of product categories that broadly appeal to men to help give you some gifting ideas in order for you to make the most of Father’s Day. We’ll discuss pampering versus practicality and the male proclivity for functional upgrades. We’ll look at the undeniable gifting staples that are clothing, consumables and electronics, as well as covering some more varied ideas that are more lifestyle-led, and we’ll also discuss some possible product approaches for those of you who have a majority-female customer base or female-focused product range.