Brainfood Live On Air - Ep327 - SEO for LLM's - What TA & EB Have GOT to Know

SEO FOR LLM'S? WHAT TALENT ACQUISITION AND EMPLOYER BRANDING HAVE TO KNOW   Generative AI is transforming the way people discover and research employers - and it’s happening faster than most Talent Acquisition teams realise.   Google’s own research reveals a 30% drop in clicks from traditional search in 2025 alone, as AI-generated summaries answer more user queries before anyone lands on your site. This shift, from Search Engine Optimisation (SEO) to LLM Optimisation, brings seismic implications for Talent Acquisition and Employer Branding.   In this live session, we unpack what this means - and what to do next.   Join us as we explore:  

• The current state of SEO in a world of LLMs
• How GenAI is reshaping user journeys and web traffic patterns
• The challenge: career site visits are down, but applications are up—why?
• And why reduced traffic doesn’t mean your career site is any less important - in fact it’s the opposite
• How to influence the new SEO with content designed for LLMs, not just search crawlers
• Why getting into the training data of GenAI models matters for brand visibility and influencing the narrative
• Prompt testing: which employers are being recommended by major LLMs?
• Tactical playbook: 5 essential things TA and Employer Brand teams should do today to stay visible, relevant, and in control

  This isn’t just about traffic—it’s about trust, discoverability, and performance. Content is now the engine that fuels both external AI (LLMs) and internal AI (your own platform tools). And that makes it the new competitive edge.   All this and more with one of the first to draw attention to SEO for LLM, Nathan Perrott, SVP Solutions Engineering (Radancy)   We are on Wednesday 3rd Sep, 12pm BST - follow the channel here (recommended) and save your spot for this demo by clicking on the green button.     Ep327 is sponsored by our friends Radancy   Radancy delivers the future of hiring. As the global leader in talent acquisition software, Radancy helps enterprises strengthen their organizations with an AI-powered platform that simplifies hiring, reduces costs and accelerates results. Fueled by rich data and deep industry expertise, the Radancy Talent Acquisition Cloud transforms every step of the candidate journey to hire the most qualified talent in any environment – driving efficiency, enhancing experiences, maximizing ROI and empowering organizations to build the workforce of tomorrow.   Book a demo with one of our team today.