Brainfood Live On Air - Ep23, Programmatic What? w/ Rene Bolier, Steven Rothberg and Leah Daniels
The Recruiting Brainfood Podcast
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Show Notes
What is programmatic advertising?
When do you need to use it?
HOW do you use it?
and Why should you use it?
It's the recruitment technology that has been so hot in this last few weeks, as leading players Appcast, Perengo and ClickIQ get acquired by recruitment giants Stepstone, TMP Worldwide and Indeed respectively.
And yet we in TA know far too little nothing about it, so this week's show will be all about Programmatic Job advertising, in particular how to use it. Adam Gordon and I are joined by Rene Bolier, CEO of OnRecruit, Steven Rothberg, Founder at CollegeRecruiter and Leah Daniels, GM at Appcast
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