Time CEO Jessica Sibley on taking down Time's paywall
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Show Notes
Last week, I was in Chicago to attend the Omeda OX6 conference, where I recorded a live version of The Rebooting Show podcast. Jessica Sibley, CEO of Time, joined me to discuss her first six months at the 100-year-old publishing brand. Among the issues we discussed:
The benefits of being a “legacy” brand
The importance of a brand clearly standing for something
Why taking down a paywall was right for Time’s strategy
How Time is building a diversified business strategy
Why commerce content needs to sit alongside the newsroom, not in it
Why she believes in an in-office culture