Episode 87
Puck’s Jon Kelly on why ads are still a good business
September 5, 202345m 42s
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Show Notes
Puck launched two years ago, heralded as Vanity Fair for the Substack era. A big part of the pitch was a subscription model. But like others, such as Punchbowl, Puck has found that its subscription business, with its direct connections, and vertical focus lends itself well to a strong direct-sold ad business.
Other topics we cover:
What ails legacy publishing models
Raising $10 million in a rough funding climate
The pendulum shift from institutions to individuals
The enduring value of scarcity
The benefits of starting small