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Moving up the pricing curve
Episode 176

Moving up the pricing curve

The Rebooting Show

August 5, 202549m 20sExplicit

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Show Notes

Adi Ignatius, editor-at-large of Harvard Business Review, discusses how HBR is expanding beyond traditional subscriptions with the launch of HBR Executive, a $700 premium tier aimed at senior leaders. We talk about the shift from volume to value in media, the importance of ARPU, the tension between brand legacy and innovation, and how publishers can better monetize the most valuable parts of their audience.