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Show Notes
Christian Muche built Dmexco into Europe's biggest digital marketing event, walked away, and then launched Possible in Miami Beach — after Martin Sorrell told him the world didn't need another marketing event. We talk about what it took to launch a new tentpole event during a pandemic, why he chose Miami , how the hosted buyer model brings marketers into the room, and why quality has replaced quantity as the currency of events.
The Rebooting is a media partner of Possible this year. Hope to see you in Miami Beach from April 27-29.
Chapters:
00:00 TRB at Possible - Miami Beach
00:55 Welcome
02:04 Launching DMEXCO
04:43 Trade Show Culture Shift
06:20 Going Global With DMEXCO
09:07 DMEXCO Booth Spectacle
10:45 Leaving DMEXCO
12:02 Why Possible Exists
12:40 Quality Over Quantity
15:42 Miami Beach Space
19:03 Inside Possible Experience
20:35 Hosted Buyer Model
22:25 Hosted Meetings Perks
23:32 Marketers as Gold Dust
24:56 CMO Lab Safe Space
26:37 Miami Venue Buyout
29:47 Quality Over Scale
32:34 Publishers Doing Events
38:39 Curated Hosting Philosophy
40:13 Festival Energy and Purpose
41:42 Proving Sponsor ROI
45:32 Too Many Copycats