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Building independent media businesses
Episode 140

Building independent media businesses

The Rebooting Show

October 15, 20241h 10mExplicit

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Show Notes

I was joined by Reid DeRamus to discuss the strategic and tactical decisions that go into building an independent media business. We discuss everything from choosing a business model, using the leverage of individual reputation, the value of consistency and authenticity, the mistake of over-reliance on optimization techniques, and the challenge of growth as tried-and-true methods wane in efficacy.