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Remember When: BlackHeart turned Team NZ fandom into accusations of treason

Remember When: BlackHeart turned Team NZ fandom into accusations of treason

We look back on the time an innocent sailing campaign turned into a divisive, toxic mess.

The Real Pod

August 23, 202322m 37s

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Show Notes

How did a silly yacht race prompt rumours of sniper rifles and sports heroes being called traitors by grown adults? The ad exec behind the Goldstein ads got carried away and created a campaign which escalated into terrifying intensity and made international news in 2003.


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