TRP 306: [Legal] Build Authority and Win Clients with Video with Robert Weiss

In Episode 306 of The Rainmaking Podcast, Scott Love speaks with Robert Weiss of MultiVision Digital about how law firms can build authority and win clients using video marketing. While most firms rely on referrals, networking, and written thought leadership, Robert explains that video accelerates the “know, like, and trust” factor by allowing prospects to see how attorneys think, communicate, and solve problems. Despite its effectiveness, most law firms are still underutilizing video—creating a major opportunity for firms willing to adopt a thoughtful, strategic approach to video content.

The conversation breaks down how to implement video the right way: aligning content with business objectives, repurposing webinars into multiple short-form videos, and building a consistent cadence across marketing channels like LinkedIn, email, and website content. Robert emphasizes that video is not a one-off tactic but a long-term strategy that compounds over time—helping firms increase visibility, strengthen client relationships, and improve conversion. For law firm partners, marketers, and leaders looking to stay competitive, this episode delivers a practical roadmap for legal video marketing, personal branding, and client development.

Visit: https://therainmakingpodcast.com/

YouTube: https://youtu.be/p8EwmYVJ-Hc

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/

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MultiVision Digital is a New York City corporate video production and video marketing services company. We specialize in helping businesses plan, create and integrate business video content into their awareness, search, social, lead nurturing, and sales process. Driven by a collection of digital marketers and senior video professionals we have produced over 800 business videos to date and allowed our clients to increase sales, lead generation, and client loyalty.

Links:

https://multivisiondigital.com/attorneys/

https://www.youtube.com/user/MVProductionsNYC/videos

https://multivisiondigital.com/

The Managing Partner Lab, May 14-15, New York City

https://surepoint.com/managing-partner-lab/

What is the MPL The Managing Partner Lab (MPL) is a collaborative two‑day, in‑person workshop designed exclusively for managing partners and executive directors. This is a working session built to help senior firm leaders step away from daily demands and focus on the issues that most directly influence firm performance. 

Across two days, participants engage in expert‑led discussions, peer collaboration, and practical workshops that translate industry insight into firm‑specific plans. The MPL brings together nationally recognized thought leaders in law‑firm economics, talent strategy, technology, and client expectations—along with facilitated opportunities to connect with peers facing similar challenges. 

Why Attend 

Mid‑sized firms are navigating unprecedented pressure: evolving talent dynamics, tightening margins, rapid technology disruption, and rising client expectations. Leaders need time and space to make sense of what’s changing—and determine what to do next. 

Learn more about your ad choices. Visit megaphone.fm/adchoices