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Show Notes
Episode 300 marks the 300th installment of The Rainmaking Podcast, and Scott Love celebrates the milestone by bringing back Mo Bunnell, a leading business development coach and author of Give to Grow, for a practical conversation on the power of consistency in business development. Mo explains that the biggest challenge for busy partners isn’t knowing what to do—it’s staying consistent when client work spikes and results from outreach feel unpredictable. Because BD rewards are “intermittent,” many professionals quit too soon; the winners are the ones who keep making small, repeatable investments over time, letting the law of large numbers work in their favor.
Mo shares a simple operating system: plan quarterly, act weekly, execute daily—so you’re never trying to “decide and do” in the same moment. Quarterly planning focuses on brand visibility (beating obscurity), targeted relationship investment, measurable actions you control, and treating BD like a project rather than “random acts of lunch.” Weekly execution means choosing three BD actions that are BIG: Big impact, In your control (e.g., “invite Jane,” not “have lunch”), and Growth-oriented (proactive, not just “do great work”). Finally, he recommends a weekly accountability question—Did I do everything I could to grow this week?—plus a mindset shift from BD as an on/off switch to a dimmer, where even 15 minutes keeps momentum alive.
Scott mentioned the planner link during this episode, but it’s not available just yet. If you’d like to be the first to know when it launches, fill out the form here (https://bunnell-idea-group-inc.kit.com/cffda756bb) , and you’ll be added to Mo’s email list, where updates are shared first.
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YouTube: https://youtu.be/lIXpPoyoUUk
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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/
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My team and I help complex organizations grow by scaling business development skills across their organizations and creating a growth-oriented culture. I'm the author of Give to Grow, The Snowball System, and the host of the podcast Real Relationships Real Revenue, and the founder of Bunnell Idea Group (BIG). Our team and I have trained tens of thousands of professionals. BIG’s clients have used Mo and his team’s GrowBIG® training to give their experts a system for growth that creates deep relationships, gives a comprehensive business development framework and dare we say, is fun to use. I started my career as a technical expert, passing all the actuarial exams to earn the highest designation: Fellow of the Society of Actuaries. Today, I love working with hundreds of clients, including some of the largest and most prestigious service-based organizations in the world. On the personal side, my wife Becky and I have been married for over 30 years. We enjoy spending time with our friends and two adult daughters. Outside of work, I love working out, backpacking, and playing ultimate frisbee at both the national and world levels. Becky and I live in Atlanta, Georgia, with our four horses, two cats, a dog, a bird, and a miniature donkey named Louie Hamilton.
Links:
https://www.linkedin.com/in/mobunnell/
https://bunnellideagroup.com/givetogrow/
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