Season 8 | Ep18 How 100K LinkedIn followers delivered customers, revenue & an exit strategy
The RAG Podcast - Recruitment Agency Growth Podcast · Sean Anderson
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Show Notes
The fastest-growing LinkedIn account I have ever seen in the recruitment industry!
This week I sat down with Andrew MacAskill.
From launching Executive Career Jump to becoming Chief Commercial Officer at Fraser Dove, Andrew has built a personal brand that’s led to over 105,000 LinkedIn followers, a published book, and global business success.
What we cover in this episode:
- How Andrew built his LinkedIn brand and the financial impact of visibility.
- The power of personal branding in recruitment and executive career coaching.
- Writing the Job Search Playbook and how it created new business opportunities.
- Scaling Fraser Dove for exit – how branding & leadership drive ROI.
- The future of recruitment, life sciences, and career coaching in a changing world.
If you’re serious about growing your LinkedIn audience, building a business that scales, or leveraging personal branding for success, this one is a must-watch!
Chapters
00:00 Introduction to Andrew McCaskill and his journey
05:48 The rise of personal branding on LinkedIn
10:06 The impact of writing a book
14:52 The importance of purpose in business
19:04 Building a personal brand for competitive advantage
24:51 Navigating the emotional side of content creation
29:08 Transitioning back to recruitment: The Fraser Dove experience
34:27 The intersection of food, exercise, and mental health
35:49 Navigating company culture and growth strategies
37:46 Expanding into new markets: The US and Switzerland
39:37 Building relationships with private equity firms
41:05 Balancing personal branding and professional growth
43:30 Challenges in the life sciences sector
45:54 Leadership dynamics during difficult times
48:40 The emotional journey of founders
51:34 The importance of self-awareness in leadership
53:01 Triggers for change in leadership dynamics
54:58 The cost of recruitment and leadership investment
56:25 Finding opportunity in recruitment
58:48 Creating community beyond transactions
01:01:41 Building purpose-driven communities
01:03:07 Long-term value creation in recruitment
01:06:34 Evolving the purpose of the show
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