TotallyEV's Chris Minasians on building audience trust in product reviews
The Publisher Podcast by Media Voices
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Show Notes
This week we hear from Chris Minasians, Director and Editor at TotallyEV, an independent site dedicated to articles, reviews and interviews about electric vehicles. TotallyEV has recently hit 5 million views on YouTube, so he discusses building an audience through video reviews, and what it takes to run your own reviews site - including getting access to vehicles - as a solo publisher.
Minasians also explores the differences he's noticed between his electric vehicle coverage on TotallyEV, and his more consumer-focused tech reviews on his other YouTube channel TotallydubbedHD, from audience engagement to relative revenues.
In the news round-up, Chris (Sutcliffe!) and Esther run through a busy week in audio and podcast news. We ask where people listen to podcasts - not Google Podcasts any more - and whether podcasters are seeing any benefit from Apple's promotion of paid shows. There's also the first agenda sneak preview for the Publisher Podcast Summit...