Immediate Media’s Alex White on giving staff the space to innovate
The Publisher Podcast by Media Voices
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Show Notes
On this week’s episode of The Publisher podcast we hear from Alex White, Group Managing Director for Immediate Media’s Knowledge portfolio which includes BBC Gardeners' World, BBC History and Immediate’s parenting business, MadeForMums.
We spoke about the benefits that come from the company’s focus on publishing verticals, how the magazine publisher is bringing a culture of innovation into the business by giving staff the space to innovate and how she believes encouraging an ‘entrepreneurial spirit’ is crucial to compete.
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