Episode 6
Ep. 6: How Publishers Can Monetize Within the News Environment with Tom Pachys, EX.CO
The Pub Way: An AdTech Podcast for Media Leaders
November 7, 202334m 27s
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Show Notes
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Tom Pachys (Co-Founder & CEO at EX.CO) to discuss how publishers can monetize within the news environment.
During the conversation, they discussed:
- Short discussion about the recent events in Israel/Palestine.
- Common fears and concerns brands have regarding appearing on news websites during this type of busy news cycle.
- How Tom foresee's the relationship between brands and news content evolving.
Topics
digital advertisingdigital marketingadtechpublishersmedia leaders