Episode 5
Ep. 5: The Rising Use of Synthetic Data with Keith Petri, Lockr
The Pub Way: An AdTech Podcast for Media Leaders
October 24, 202328m 15s
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Show Notes
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Keith Petri (CEO & Co-Founder at Lockr) to discuss the rising use of synthetic data.
During the conversation, they discussed:
- How publisher's first party data can help brands succeed in a privacy-first world.
- The rising use of synthetic data and the impact on advertising.
- The role of customer data platforms.
Topics
digital advertisingdigital marketingadtechpublishersmedia leaders