Episode 4
Ep. 4: How AI Is Changing Strategies to Enhance Our Yield Efficiencies And Outcomes with Robert Applegate, Tubi
The Pub Way: An AdTech Podcast for Media Leaders
October 2, 202329m 13s
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Show Notes
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Robert Applegate (VP, Advertising and Revenue Operations at Tubi) to how AI is changing processes and strategies to enhance our yield efficiencies and outcomes.
During the conversation, they discussed:
- The evolution of OTT/CTV and streaming services:
- How AI is impacting AdOps within advertising.
- How can Publishers intentionally leverage AI across their business?
Topics
digital advertisingdigital marketingadtechpublishersmedia leaders