Ep. 35: Balancing Brand Safety, UX & Monetization in an AI-Driven News Era
The Pub Way: An AdTech Podcast for Media Leaders
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Show Notes
In this episode of The Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos sit down with Amanda Gomez, SVP of Revenue Operations & Ad Technology at New York Post, to explore how news publishers are balancing brand safety, user experience, and monetization while future-proofing their digital products in an AI-driven world.
They discuss the shift away from keyword blocklists toward sentiment-driven suitability, why “ad-light” experiences matter as search declines, and how publishers can build loyalty through apps, talent-led brands, and smarter product strategy.
Interested in being a guest? Contact us: thepubwaypodcast.com/contact