Ep. 3: Sustainability Challenges for Publishers with Eric Shih, Cedara
The Pub Way: An AdTech Podcast for Media Leaders
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Show Notes
In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Eric Shih (Chief Operating Officer at Cedara) to discuss the challenges surrounding sustainability for publishers.
During the conversation they discussed:
- What is the need to include sustainability partners in a publisher's future strategy, and why is deciding now so important?
- Challenges for publishers with a sustainability perspective.
- What are the heaviest points of waste in a publisher's typical supply chain?