Ep. 29: LG Ad Solutions: Exploring CTV & Digital Identity
The Pub Way: An AdTech Podcast for Media Leaders
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Show Notes
In this episode of The Pub Way podcast, Tina and Mike welcome Mike Brooks, Global Head of Business Development and Partnerships at LG Ad Solutions. They explore the evolving landscape of connected TV (CTV) and digital identity formats, the transition from mobile advertising to CTV, and the challenges and opportunities that arise in this new environment.
Brooks shares valuable insights for media planners and newcomers to the industry, emphasizing the importance of taking risks and building relationships.
Interested in being a guest? Contact us: thepubwaypodcast.com/contact