Episode 28
Ep. 28: Sheer ID: How Verified Data Unlocks Publisher Growth
The Pub Way: An AdTech Podcast for Media Leaders
August 6, 202531m 35s
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Show Notes
Carter Lassy (Chief Product Officer at SheerID) joins hosts Tina and Mike to discuss the evolving role of data and identity in advertising.
The conversation covers the importance of verified data, the hybrid model of merging verified and behavioral data, the challenges posed by walled gardens, and the future of trustworthy data in a privacy-focused landscape.
Interested in being a guest? Contact us: thepubwaypodcast.com/contact
Topics
dataadvertisingverified dataidentityprivacypublishersmarketingcustomer data platformdata activationwalled gardens