Episode 27
Ep. 27: Navigating the Promise of Programmatic Advertising
The Pub Way: An AdTech Podcast for Media Leaders
July 22, 202539m 30s
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Show Notes
In this episode of The Pub Way podcast, hosts Tina and Mike, welcome Jon Wallett (Seedtag’s VP of Sales East Coast) to explore the complexities of programmatic advertising.
They discuss the initial promises of one-to-one targeting and efficiency, the disconnect between these promises and the realities faced by marketers, and the challenges of audience targeting and transparency.
Interested in being a guest? Contact us: thepubwaypodcast.com/contact
Topics
programmaticprogrammatic advertisingtargetingdigital advertisingcontextual advertisingpublishersadtech